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GOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions drawing by Art Winters In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a...
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TIME TO THINK visCOMual
Fashion advertising has always been more visual than verbal, which may play into its favor in the current, highly visCOMual marketing environment. We are seeing a trend in this mega-media environment...
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From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies,...
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NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable...
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EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a...
View ArticleAre you still the sucker you used to be?
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they...
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